One of the prominent trends these days in exciting, intriguing customers and triggering co-creation is the growth of viral videos. These videos need to be used by marketers as a medium to create a shared experience – to educate and enlighten – to be an illuminating discovery that is interactive, collective and collaborative i.e. an epiphany!
There are a few things that are as powerful as an epiphany. These illuminating discoveries can be leveraged as unique, engaging tools that serve the ideal mix of content, words, ideas and other key aspects of a brand experience to the audience in such a way that they arrive at epiphanies faster. An epiphany from a brand, when it finds you, should be able to transform the way a consumer/audience thinks and lives.
People also love to pass and share these epiphanies with their networks and peers through access to a variety of social 2.0 tools.
Check out this very relevant ‘video’ about “How the Internet is Changing Advertising” that gives a short history of communication and how the internet is a new medium that has gone beyond traditional rules and methods of communication.
SocialVibe