Tahaab Rais, 25, Leo, Dubai… a strong believer in the potential of customized connections and an advocate of customer experience as the journey all marketers must take. The One-to-One Future is the way forward.
All marketers like to talk about personalized marketing i.e. often described as treating customers as individuals based on their unique needs and delivering customized treatment. The concepts of personalized marketing have been well documented, online and offline, over the past 15 years. In a nutshell, personalized marketing is all about identifying potential customers; determining their needs and lifetime value; interacting with customers in different environments – offline and digitally – so as to learn about them; and customizing products, services and communications to individual customers.
There’s always a question that I ask myself – What is the current state of customer experience management and customized connections across the world? What are companies and brands doing to give the ideal brand-customer experience across the key interaction points? I came across an article that had a respondent from a retail company summarizing it the best, “It is a work-in-progress. There’s a long journey ahead. We are just getting started.”
Indeed, it is a journey – a journey towards the future – a new wave of opportunities – and it’s a journey I’ve embarked upon. So here’s a snapshot into my ‘interaction points’ during my experience on this journey.
Hop on…
E.Y.
Contact me: tahaab.qeais@gmail.com
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